THE SERVE FIRST PHILOSOPHY
The Lincoln Financial Advisors philosophy "Serve First, Last and Always" drives the way we do business. It means that we must approach our clients with all the human understanding possible and with only one desire: the desire to do the best job we can for that client.
We must help our clients to recognize both the problems and the opportunities they face, and to accept the fact that we are the best people able to provide the financial counseling they require.
Our clients will react positively to sincere interest and genuine expertise the moment they recognize them. And they will spot insincerity and incompetence just as quickly.